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News, data, and strategy for independent hoteliers.
ThursdayOct 22, 2026
Latest09:00 GMTAirbnb may soon list chain hotels next to independent ones.
Airbnb may list chain hotels next to independent hotels next. What does it mean for independent hotels.
Airbnb may list chain hotels next to independent hotels next. What does it mean for independent hotels.
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Airbnb may soon list chain hotels next to independent ones.

Airbnb CEO Brian Chesky said he is open to listing Hilton and Marriott hotels "at some point," having signed almost only boutique and independent hotels.

By Guneet LambaOct 155 min read
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Market Intelligence Data
Argentina-9.2%Hotels y-o-ySeptember 2026
Argentina+7.3%Median daily price y-o-ySeptember 2026
Australia-11.0%Hotels y-o-ySeptember 2026
Australia+6.4%Median daily price y-o-ySeptember 2026
Brazil-7.3%Hotels y-o-ySeptember 2026
Brazil+9.4%Median daily price y-o-ySeptember 2026
Canada-11.5%Hotels y-o-ySeptember 2026
Canada+7.1%Median daily price y-o-ySeptember 2026
China+32.3%Hotels y-o-ySeptember 2026
China+2.4%Median daily price y-o-ySeptember 2026
France-5.4%Hotels y-o-ySeptember 2026
France-5.5%Median daily price y-o-ySeptember 2026
Germany-10.2%Hotels y-o-ySeptember 2026
Germany-4.5%Median daily price y-o-ySeptember 2026
India-10.0%Hotels y-o-ySeptember 2026
India+1.0%Median daily price y-o-ySeptember 2026
Indonesia-22.1%Hotels y-o-ySeptember 2026
Indonesia-9.9%Median daily price y-o-ySeptember 2026
Japan-2.8%Hotels y-o-ySeptember 2026
Japan-15.0%Median daily price y-o-ySeptember 2026
Singapore-16.6%Hotels y-o-ySeptember 2026
Singapore+16.0%Median daily price y-o-ySeptember 2026
Spain-5.8%Hotels y-o-ySeptember 2026
Spain-3.0%Median daily price y-o-ySeptember 2026
Thailand-9.0%Hotels y-o-ySeptember 2026
Thailand-12.0%Median daily price y-o-ySeptember 2026
Turkey-13.0%Hotels y-o-ySeptember 2026
Turkey-5.0%Median daily price y-o-ySeptember 2026
United Arab Emirates-23.0%Hotels y-o-ySeptember 2026
United Arab Emirates+16.5%Median daily price y-o-ySeptember 2026
United Kingdom-6.1%Hotels y-o-ySeptember 2026
United Kingdom-9.8%Median daily price y-o-ySeptember 2026

The Desk · Today's top stories

All stories →
UK hospitality pays 82p in business tax per £1 of pre-tax profit
Policy

UK hospitality pays 82p in business tax per £1 of pre-tax profit

UK hospitality paid the equivalent of 82p in business taxes for every £1 of pre-tax profit, the highest of 11 sectors, says the British Retail Consortium.

By Aishwarya Iyer · Oct 12 · 4 min read
Booking.com drops its rate parity test for sponsored discounts in the EEA
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Booking.com drops its rate parity test for sponsored discounts in the EEA

Booking.com no longer uses outside prices, including a hotel’s own website rate, to decide who qualifies for its sponsored discounts in the EEA.

By Uvika Wahi · Oct 9
Median hotel rates fell at Edinburgh Fringe Festival this year
Market Intelligence

Tax, Tourists and Tickets at the Edinburgh Fringe Festival

The Edinburgh Fringe Festival failed to deliver for the city’s hotel sector this year, as median room rates plunged 18% compared to 2024 benchmarks.

By Sharon Biggar · Sep 25 · 2 min read

Market Intelligence · Chart of the week

Data · Powered by PriceLabs

Top 5 French cities ranked by share of hotels accepting pets

PriceLabs checked pet policies across every major French city on Booking.com. Even Besançon, the most welcoming market in the country, tops out at 40% of hotels accepting animals — everywhere else, taking a dog is still a competitive edge, not a norm.

Source PriceLabs
Top 5 French cities by share of hotels accepting pets.
Besançon
41
Metz
39
Grenoble
36
Béziers
33
Toulon
32

Value shown as a percentage of all hotels listed on Booking.com in each city.
Powered by PriceLabs Data.

Latest from the beats

Market Intelligence
News

Card commissions are the fastest-growing line in the European hotel P&L, and Southern Eu

Jul 29
Market Intelligence

US cash is king in Irish tourism

Jul 17
Market Intelligence

Ranked: Pet-friendly Is the amenity most French hotels are leaving on the table.

Jul 16
Distribution
Distribution

Booking.com hides guest data after 30 days but Expedia sets no limit.

Sep 23
Airbnb, direct booking, channel mix, commission, SEC filings

Airbnb's marketing spend hit $1.6 billion in six months. Part of it now buys guests for independent hotels.

Sep 21
Airbnb, commission, direct booking, channel mix, OTA payments, primary sources

Airbnb's hotel nights grew three times faster than its homes. In the same quarter it started charging some hosts 6% instead of 15.5%.

Sep 18
Technology
AI search, guest-facing content, hotel marketing, brand accuracy, Expedia Group, Booking.com, original research

Seventeen AI videos sold suites a Sedona resort does not have. TikTok did not make them, and the resort was not bookable on TikTok at all.

Sep 14
AI search, brand accuracy, hotel marketing, structured data, Eurostars Langford, original research, guest-facing content

Three of four AI assistants told us a Miami hotel was the former Miami National Bank. The city's own designation report says otherwise.

Sep 11
AI search, AI recommendations, hotel discovery, Claude, Gemini, Copilot, original research, Miami

Four AI assistants named 30 boutique hotels in Miami. Exactly one appeared on all four lists.

Sep 9
Policy
Policy

The UK tipping code discourages a fixed housekeeping tip share.

Sep 22
Google, Digital Markets Act, European Commission, direct booking, OTA, competition law, primary sources

Google built independent hotels their own unit in European search. It only appears when an online travel agency's unit appears first.

Sep 17
European Commission, short-term rental regulation, licensing, planning, Airbnb, primary sources

Brussels set a price-to-income score of eight before a city can touch short-term rentals, and none of it reaches the rules Barcelona already has

Sep 16

The Reel · Dispatches from the field

12 new this week
All shorts →

Sixty-second briefings from GMs, analysts, and our editorial desk. Filmed on property, scored for the desk.

Are Morch, Digital Transformation Coach for Independent Hotels
Are Morch
Voices · In conversation
Most hotels know AI matters. None know where to start.
Are Morch
Digital Transformation Coach
Read the full interview →

Most read · This week

All stories →
  1. Expedia Group, Airbnb, direct booking, channel mix, commission, rate strategy, primary sources

    Vrbo just added non-refundable rates, same-day booking and paid placement. It is teaching a holiday let to behave like a hotel.

    By Guneet Lamba · Sep 17Distribution
  2. AI search, connectivity, channel mix, Booking.com, Expedia Group, direct booking, primary sources

    Navan merged 2.6 million properties into one catalogue. Your corporate rate now has to survive being matched to the right room.

    By Guneet Lamba · Sep 15Distribution
  3. Distribution

    AI hotel pricing falls under FTC authority, unlike airline pricing.

    By Guneet Lamba · Sep 15Distribution
  4. business rates, UK hospitality, Spain VAT, short-term rental regulation, tourist tax, competitive distortion, European Commission

    The UK gave pubs another 20% business rates discount. Spain just hiked tax on hotel competitors to 21%.

    By Guneet Lamba · Sep 14Policy
  5. Google, AI Mode, agentic booking, free booking links, direct booking, OTA, Booking Holdings, DMA

    Google's hotel booking agent launched with 10 partners. Its flight tab runs on more than 300.

    By Guneet Lamba · Sep 10 · 4 min readDistribution

The Policy Ledger

Full ledger →
MalagaMalaga blocks new hotels on residential landJul 6, 2026LiveJul 16, 2026
EnglandEngland's councils could get STR restriction powers by 2027.Jul 7, 2026ProposedJul 7, 2026